Thursday, June 12, 2008

Business Coaching Business

The subject of “business coaching” has had a massive growth in popularity during the last few years. Not long ago, business coaches were a secret weapon, reserved for executives of large corporations. Today, more and more people are taking advantage of what these coaches offer. If you have ever thought about a career as a business coach, this is a great time to get started.

When you hear the word “coach,” you may think of a sports coach, pushing a team to success. A business coach may not wear a whistle around their neck or ask their clients to run around the track, but they do work with their clients to improve their weaknesses, capitalize on their strengths and find success.

As a business coach, you will have a lot of flexibility in the manner you choose to run your business. You may work with clients one-on-one or in a group setting. You can choose to coach your clients in person, via the telephone, email, through a web conference room or even through an online message board. The start-up costs for these various methods are all relatively low and do not require much technical experience.

To become a business coach, you do not need a special license or degree. If you choose, you can search online for courses that offer accreditation or certificates.

The hardest part may be deciding what subject to coach your clients on. It may be helpful to take out a pen and paper and write down topics you have knowledge in, that people may want coaching on.

One option would be to focus on an industry such as internet marketing or direct sales. This type of coaching program could be tailored to beginners or advanced students. Each weekly section could focus on a new topic within the industry, such as how to increase your click throughs or how to find recruits. Another choice would be to focus on an activity that people in every industry could use, such as advertising techniques.

If you have an existing business, you also have the option of tying that business into a coaching program. This works great for service providers. It gives you an additional stream of income, and helps you find potential clients, too. For example, a web designer could create a coaching program on how to increase your site’s activity by tweaking its design. On the other hand, a virtual assistant could create a coaching program on becoming more organized and efficient within your business.

Whether you choose to dive into business coaching full-time or use it to supplement your current income, creating a business coaching program is a great business idea.


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Lara

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